Social Media ROI: Measuring What Matters
Measure What Matters: Unlock the True ROI of Your Social Media Marketing
Are your social media efforts driving real business results—or just likes and follows?
Learn how to track, analyze, and optimize your social media campaigns to understand their actual impact on revenue, leads, and brand growth. We’ll help you go beyond vanity metrics and focus on what truly matters:
- Setting measurable goals (awareness, engagement, conversions, etc.)
- Using tools like Meta Pixel, UTM tracking, and Google Analytics
- Mapping the customer journey across platforms
- Calculating cost per lead, customer acquisition cost, and lifetime value
- Generating actionable insights from reports and dashboards
Turn social media from a cost center into a revenue engine.
It’s time to prove—and improve—your ROI.